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Automatic Mouse Movement Analysis Enhances Web Advertising
Application
Browser mouse monitoring algorithms for improved targeting of web
advertisement to client needs.
Key Benefits
Novel integration of client side instrumentation and server side
information.
Detects misleading information that otherwise misclassifies client
intent.
Technical Summary
Software has been developed that combines...
Published: 10/17/2024
Contributor(s): Yevgeny (Eugene) Agichtein, Qi Guo
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