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Automatic Mouse Movement Analysis Enhances Web Advertising
Application Browser mouse monitoring algorithms for improved targeting of web advertisement to client needs. Key Benefits Novel integration of client side instrumentation and server side information. Detects misleading information that otherwise misclassifies client intent. Technical Summary Software has been developed that combines...
Published: 7/28/2023       Contributor(s): Yevgeny (Eugene) Agichtein, Qi Guo